Video represents a big chunk of the overall content consumption of people today. They are all around you – from short ads to your social media feeds and from store displays to massive outdoor LED screens. If you look into video content as a means to promote a business, it is easy to understand why more and more brands are spending big amounts on it.
Corporate videos come in various types, with the most common ones discussed below:
Company profile
Company profile videos are created for the purpose of establishing awareness on the company or brand. Targeting potential customers, these videos typically feature introduction to the company and its products or services. Content can be broad however – from short company histories to message from the owners or officials.
Promotional
As the name implies, promotional videos are specifically created to promote a brand’s product or service. They are typically posted on different online platforms depending on its target audience. It may showcase a new product’s features and uses or explain benefits of a new service.
Branding
Branding videos come in different styles but the ultimate goal is to promote brand awareness and drive customer loyalty. It differs from a company profile video in the sense that it highlights the brand’s core values that influence its identity. These videos use visual themes that represent the brand.
Social media
Social media videos are typically short clips designed for engagement. Users typically share them to their network, allowing businesses to expand their reach to niche groups. According to agencies specializing in video production in HK, social media videos are usually made to appeal to emotions, which is essential in making such videos go viral.
There are many other types of corporate videos out there. Some share common features while others are distinct in its targets and goals. One thing is for sure though; they are effective means to bring brands closer to their customers in this highly digital world.
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